HATCH IDEA LAB
HATCH IDEA LAB
Brand Development | Disruptive Strategy | Design Innovation
Our vision is to make the world a better place, one Human-Centric innovation at a time.
We have a proprietary Design Innovation framework centered on human-centric insights to ensure that business strategies, brands, products and experiences stand out and make life pleasant for all.
SERVICES
Experience the difference
BRAND DEVELOPMENT
Distinctive Difference
The fusing of Management Vision and Stakeholder Relevance is the starting point to build distinctive brands
Our services include Brand Research and Validation, Identity Development (Name, Logo, Sound and Animation Mark, Scent), Brand Blueprint (Vision, Mission, Promise, Pillars), Brand Experience, Brand Internalisation and Culture
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If you have the ambition to grow a strong and distinctive brand, start it right with our consultants that each have over two decades of experience in branding for SMEs, MNCs, local and global products and services, experiences, and destinations
DISRUPTIVE STRATEGY
Disrupting Disrupters
Our services include strategy development, new market entry and market disruption
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Utilising a Harvard disruption framework, we have helped many clients identify new segments, develop market entry strategies and redefine traditional business models
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If you have the ambition to redefine your business, we have the right skillset to reach your goal
DESIGN INNOVATION
Always Better
Our services include innovation framework training, innovation strategy development, team setup, innovation culture and processes
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Our certified practitioner in Human-Centered Design Innovation has guided many organisations to cement the process of innovation as a strategic tool to address competition
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If you have the ambition to leapfrog the competition and truly be customer obsessed, we have the experience to get you there
TEAM
Harness the Power of Passionate Curiosity
Founder and CEO
DOMINIC CHEW
Some people have 20 years of experience, and some have 1 year repeated 20 times.
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Dominic has a decade in creative and brand / digital agencies and another decade with MNCs in senior leadership positions. He has developed and managed over 40 brands across the globe and is an authority in brand architecture.
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He is a Luma Institute Certified Practitioner of Human-Centered Design and a certified Chair with the Advisory Board Centre. He studied Design Thinking with MIT and Disruptive Strategy with Harvard Business School. He is currently admitted to doctoral research studies in Design Innovation with University of Canberra.